Who We Are
Eponine London was founded in 2011 by Creative Director Jet Shenkman; a celebrated tastemaker known for her colourful, idiosynchratic and elegant style (Jet was named as one of the 20 best dressed women over 50 in the world by The Times in ‘21). Today, Eponine remains a family-run, British luxury label specialising in unique and joyful womenswear. Known for our bold use of colour and textiles and our sharply tailored, sleek silhouettes, Eponine has come to be recognised as makers of exuberant collection pieces that turn heads, embolden and delight. All Eponine garments are made in London.
A Word from Jet Shenkman
“My journey into fashion began in the 80s. I was working as a freelance stylist in Southeast Asia, known for my flamboyant and unusual use of texture and colour. I quickly noticed in my clients the extraordinary power fashion has; it connects people with who they really are. What my clients wore, particularly when wearing colour, seemed to unlock in them the joy of being seen. It truly empowered them, and it was such a delight to behold.
Above all else, our mission at Eponine has always been to help customers feel unapologetically themselves.”
Our Style Signature
The Eponine style signature has become synonymous with the elegant, form-enhancing silhouettes of the 40s, 50s and 60s. Our pieces harness the ladylike and glamorous aesthetic of such eras, yet masterfully reimagine them with novel use of texture, embellishment and detail. Each of our designs exhibits a clever use of globally sourced, beautiful textiles, as well as colour and print. These elements are combined with exceptional craftsmanship and attention to detail. Our pieces are built to last in quality and aesthetic; heirlooms of the future, if you will. This, combined with our slow-fashion and customer-focused approach, has garnered the attention of clients all across the globe.
Our brand ethos is to celebrate femininity, inspire joy and to help our customers feel utterly and beautifully themselves. After over a decade in the business, our mission remains.
We take great pride in what we do; at its heart prioritising the time spent with every client to ensure they leave feeling seen, heard and felt. Because time is the biggest luxury of all.